An industry veteran of nearly two decades, Megan began her career on the agency side managing Lowe’s Home Improvement sponsorship investments in motorsports and College sports. For NASCAR, she managed research and strategy for the NASCAR brand, internal stakeholders, and external industry partners. After a quick stop at the NBA’s Charlotte Hornets (‘Bobcats’ at the time), Megan joined rEvolution in a role that perfectly fit her experience and passion for sponsorship measurement and consulting.
Megan specializes in helping brand clients measure their ROI and maximize single property investments as well as optimize their entire portfolio. She utilizes rEvolutions’ gold-standard ROI model and has become a trusted resource for leading sponsors such as Samsung, Shell, Continental Tire and Discover Financial Services. Major sports leagues have also realized the benefits of proactively conducting research for their sponsors. Megan has led massive assessments for NASCAR, the College Football Playoff (ESPN), March Madness and the NBA (Warner Brothers Discovery).
A northern transplant (Go Bills!), now living in Charlotte, North Carolina, Megan is mom to two little boys – Bear (7) and Duke (5). Together with her husband, Jonathan, they own Expedition Media Group, a content creation and consulting company.